品牌视觉 / VI
● 「禅与商业」 聚焦于将禅的智慧与当代商业实践相结合，为禅学领域中创业的个体和团队，提供支持、指导和资源。
VI围绕“禅与商业”的品牌理念，用简朴、低调的设计风格，力求在平静与深度中传递品牌的独特内涵，标志采用毛笔字和抽象手法勾画“打坐”的姿态，通过墨色的淡化与深沉，留给足够的空间去思考和感知。
VI物料延伸采用的元素与形式，借鉴了禅学中的“无为”与“简约”的理念，力求传递自然与舒适的观感。
●"Zen and Business“focuses on integrating the wisdom of Zen with contemporary business practices, providing support, guidance, and resources for individuals and teams involved in entrepreneurship within the Zen field. The visual identity (VI) revolves around the brand philosophy of "Zen and Business," using a simple, understated design style to convey the brand’s unique essence through calmness and depth. The logo features brushstroke calligraphy and an abstract depiction of the "meditation" posture, with the fading and deepening of ink color leaving ample space for reflection and perception. The elements and forms used in the VI materials are inspired by the Zen principles of "Wu Wei" (effortless action) and "simplicity," aiming to convey a natural and comfortable visual experience.
禅与商业
Time/2024● 「禅与商业」 聚焦于将禅的智慧与当代商业实践相结合，为禅学领域中创业的个体和团队，提供支持、指导和资源。
VI围绕“禅与商业”的品牌理念，用简朴、低调的设计风格，力求在平静与深度中传递品牌的独特内涵，标志采用毛笔字和抽象手法勾画“打坐”的姿态，通过墨色的淡化与深沉，留给足够的空间去思考和感知。
VI物料延伸采用的元素与形式，借鉴了禅学中的“无为”与“简约”的理念，力求传递自然与舒适的观感。
●"Zen and Business“focuses on integrating the wisdom of Zen with contemporary business practices, providing support, guidance, and resources for individuals and teams involved in entrepreneurship within the Zen field. The visual identity (VI) revolves around the brand philosophy of "Zen and Business," using a simple, understated design style to convey the brand’s unique essence through calmness and depth. The logo features brushstroke calligraphy and an abstract depiction of the "meditation" posture, with the fading and deepening of ink color leaving ample space for reflection and perception. The elements and forms used in the VI materials are inspired by the Zen principles of "Wu Wei" (effortless action) and "simplicity," aiming to convey a natural and comfortable visual experience.
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