品牌视觉 / Branding

设计引力 Design Gravity

Time/2023


●「设计引力」是一个充满年轻活力的室内设计师成长平台,希望构建一个小小的「引力场」,在「设计」的宇宙时空里画出曲线,这些曲线可能是大众的设计价值觉醒,也可能是中国设计产业向前的一小步。

Logo的设计以扁平的字体为基调,体现「设计引力」在设计领域中稳固的基础,配合曲线与圆形装饰,表现出设计过程中不可忽视的创造力与动感,如同引力场中的时空弯曲。希望Logo既不张扬,又能够在细节中展现出独特的风格。在视觉衍生上使用英文构成的拟态星球图形,如同引力场中的星体,不断吸引、汇聚各方力量。

●"Design Gravity" is a vibrant platform for emerging interior designers, aiming to create a small "gravity field" within the universe of design, drawing curves that represent either the awakening of design values among the public or a small step forward for China's design industry. The logo design is based on a flattened font, reflecting the solid foundation of "Design Gravity" in the design field. It is complemented by curves and circular embellishments, representing the indispensable creativity and dynamism in the design process, akin to the bending of space-time in a gravitational field. The logo is intended to be understated yet capable of showcasing unique style in its details. In its visual derivatives, an English-based mimetic planetary graphic is used, resembling celestial bodies in a gravitational field that continuously attract and gather various forces.






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